Start with these 4 key insights to avoid costly mistakes — drawn from the realworld experience of a former toys sourcing director at a Swiss company in the Netherlands, now bridging EU–China sourcing.

Three hardlessons from the real world — even in a buyer’s market After over20 years in cross-border supply chain between Europe and China — including 9+years hands-on in the toy industry — I’ve seen ...…

From Cute to Compliant: Why Toy Safety MustStart at the Design TableBecauseno one wants a recall hiding behind that smiley face.Designingtoys is fun — bright colors, clever features, adorable faces. B...…

I once visited a supplier with my (non-Chinese speaking) boss, who gave a well-polished company presentation. Throughout the meeting, the supplier smiled, nodded, and said “yes, yes” at every slide. W...…